Public Relations
Turn on the power of PR whenever you need it
Many organisations underestimate the power of public relations and don't take advantage of the many facets available to communicate with their target audiences. Smaller companies often don't consider undertaking any proactive PR not realising how effective even small-scale activity can be. PR doesn't have to be expensive, and using the skills of one of the Weyriver PRs can be adapted to suit even the smallest budget.
Targeted communication targeted audiences
Your PR activity can range from providing corporate information to the media on a regular or ad hoc basis, through to gaining publicity for a specific product or service, to responding to unforeseen circumstances that may directly affect your business.
Our freelancers are adept at working with you to identify your target audience and to tailor your messaging to appeal directly to that audience. The method of delivery of that message can vary considerably but will often focus on national, regional and local newspapers, radio and television and the internet. PR can also be highly effective when applied to public and business events be this through invitation only 'meet and greet' occasions or representing your interests at conferences, exhibitions and trade fairs.
And it is a total myth that PRs are inveterate socialisers. It's just that they enjoy a good gossip...